Volkswagen ends 2024 with leadership in electric car sales in the Baltics

Møller Baltic Import, Audi car importer in Latvia and Lithuania, as well as Volkswagen importer in the Baltic States, delivered almost 2024 cars to customers in 11, which is 000% more than last year. 16 was also a record year in terms of contracts signed, with twice the volume of last year. In turn, 2024 has started with a record number of orders, which will allow us to achieve significant results this year as well. 

The past year has been successful for everyone. Møller Baltic Import represented brands, allowing us to confidently achieve high results. We are especially pleased with Audi success – becoming the best-selling brand in Latvia for the first time with the best historical result premium car market, while in Lithuania it has retained this title for the second year in a row. Meanwhile Volkswagen has maintained its leading position as the best-selling electric car in the passenger car segment, which it achieved last year. Such convincing results in these conditions of high uncertainty were only possible thanks to the professionalism and focused work of our retail partners throughout the Baltics, as well as a close partnership with Volkswagen un Audi factories.

Justas Nekrošius, CEO of Møller Baltic Import

In the automotive industry in 2025 Møller Baltic Import predicts market growth. “In the near future, our focus will be on providing a diverse range of vehicles to our customers, offering a wide range of internal combustion engine, electric and hybrid vehicles to choose from. plug-in hybrid models. Currently, the demand for hybrid models in the Baltics is plug-in hybrids has almost doubled compared to 2023, increasing by 89%. In response to the growing interest, we offer one of the widest plug-in hybrid model ranges on the market – both in terms of volume and premium, and in the commercial vehicle segment – ​​and thanks to this, we plan to triple the sales results of this drive type in 2025. At the same time, we believe that the future is electric. Therefore, our long-term goal remains to maintain a highly competitive market position in the electric vehicle segment,” states Necros.

Audi – the offensive of new models and premium category leader in Latvia

The year 2024 Audi Latvia has been the most successful in the brand's history. Last year Audi has managed to consolidate its leading position premium segment in Lithuania and to gain the first position in Latvia as well. Significantly increased Audi market share also plug-in in the hybrid segment premium in the competition of manufacturers from 1,1% in 2023 to 11,8% last year.

The highly anticipated all-electric car will reach Latvia this year Audi A6 e tron, but two more important world and Latvian premieres are expected in the second half of this year. Meanwhile, all new internal combustion engine models will be gradually enriched with plug-in hybrid versions. Therefore, it is planned to at least double this year Audi plug-in sales figures of the hybrid segment.

Volkswagen – strengthens its position as a leader in the electric car market

last year Volkswagen has managed to maintain its leading position in the electric car sales market, despite the entry of new competitors into the market. In total, 465 electric cars have been delivered to customers, more than half of which were ID.4 model. The new ones also showed successful results ID.7 un ID.7 Tourer models that accounted for more than 17% of sales results. 

In 2025 Volkswagen plans to strengthen its position in the SUV category, rapidly increase plug-in hybrid sales figures, while maintaining a focus on electric vehicles as a long-term strategic goal. The brand intends to strengthen its SUV range with the new Tyrone model, which already showed high results in pre-sales in 2024. In addition, 75% of all customers have chosen it directly Tyron plug-in hybrid version. Responding to demand, Volkswagen plans to quadruple this year plug-in hybrid sales figures, offering the widest range on the market plug-in hybrid a range of models with great electric range, provided by Golf, Passat, Tiguan un Tyrone models. 

Volkswagen Commercial transport continues to grow and plans a 40% increase

Remained popular among customers ID Buzz family models. In 2024 ID. buzz was the second best-selling electric vehicle in the commercial vehicle segment. 84 were delivered in Latvia ID. buzz, which accounts for 23% of the market share. Meanwhile, the popular Crafter last year experienced the long-awaited model UNECE updates, providing an unprecedented level of comfort, digital solutions and driver assistance systems in the van segment. Exactly Crafter was the best-selling commercial vehicle model of 2024, accounting for 41% of all cars sold.

The brand wants to strengthen its leadership position in the electric vehicle segment by expanding its range of offerings. New models are expected this year ID. buzz un id. Buzz Cargo model versions, also offering a model with seven seats, as well as the smallest 63 kW battery, which will be especially appreciated among commercial customers.

This spring, the new ones will also be presented Transport, Caravelle un  California models. In addition, camper models based on the new California un Grand California Crafter models, will offer an opportunity to enter a new market segment and discover previously untapped potential. This year, significant attention will also be paid to excellent customer service, implementing ServicePlus an initiative that will include both sales and after-sales service, which will provide business customers with a personal contact person, shorter service times and many other benefits.

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